In reply to PilkingtonD:
I take 9 in air max (the benchmark), 8 in converse, and 9 in most adidas, and I went with 9s for my NIADs.
I tried the 8s and couldn't get them on, and they were out of 8.5s, so I got the 9s which fit great. With a lengthy wear with and if it's hot meaning really sweaty feet they do start to feel looser, but in the main I've had no problems and would buy them again.
Still not as nice as my anazasis (which are are size 8.5) I use for outdoor though, I'll resole those forever.
Despite adidas' intentions, it seems shoe sizing is still a bloody lottery given the above replies though.
Post edited at 20:25