/ LYON EQUIPMENT BANNER COMPETITION: Your Choices
You can see them all here: http://www.ukclimbing.com/articles/older.html?category=7&date= in the right hand column.
Frank Bennett and Paul Cornthwaite of Lyon Equipment are the judges but to help please choose your favourites and link to them at this thread.
Tom Everett's are my favourites: http://www.ukclimbing.com/articles/page.php?id=1047
A vote for Mark MacLean's; I really liked these: http://www.ukclimbing.com/articles/page.php?id=1054
these are my shortlist
Jonathan Bean - http://www.ukclimbing.com/articles/page.php?id=1058
Richard Hampton (the cartoon one) - http://www.ukclimbing.com/articles/page.php?id=1055
Sean Barr - http://www.ukclimbing.com/articles/page.php?id=1053
Drongo - http://www.ukclimbing.com/articles/page.php?id=1045
Sarah Roberts - http://www.ukclimbing.com/articles/page.php?id=969
(P.S the thread has been archived so i couldn't comment on the thread related to the article)
Your brief is to design FOUR graphic adverts (sizes below) for any products from either Sportiva, Beal or Petzl. The products can be all from one company or a mix of products from all three companies.
The graphic adverts are to be product adverts, extolling the virtue of the particular products that you choose.
Very few competitors have actually looked at the brief.
Ramon get's my vote, bold colours and cool graphics grabbed my eye
The clean, simple and to the point Matt displays here: http://www.ukclimbing.com/articles/page.php?id=1027
Just like climbing.
Many others are too cluttered for my liking.
Couldn't agree more...
I do admire the technical skills of those who put in designs, and I can't manage images the way they have done. But as a mere consumer of such adverts, I found all the entries far too busy and cluttered to grab my attention.
I'm actually tempted to have a look at the Hirondus harness as I need a new one soon!
This guy Tom gets my vote - he seems to have a flare for design and innovative ideas as well as sticking to the brief! http://www.ukclimbing.com/articles/page.php?id=1047
I have a load of comments, but being one of the entries I'll keep quiet
I don't like flash lifestyle "marketing phrases". I've never heard anyone use them in real life and I never feel further from such hype than when I'm in the mountains. Often such copy distances me from what I hope to experience when using a climbing product. I doubt that I'm alone in this?
Strange that a direct marketing line is the antipathy of the actual experience of climbing? Perhaps the very nature of marketing and appealling to the aquisitive nature of humans is fundamentally at odds with the simplicity of physical movement and the natural peace we seek in the outdoors away from the hustle and bustle. After all to sell we must focus on the product rather than the associated experience, or must we?
Do climbers really impulse buy rock boots, ropes and helmets because of a lifestyle association or tagline? I never have. Actually since I shop carefully when I do shop a suggestive advert carries as much clout as a specific one for me. I'll do the research after an advert has raised a producers profile.
I often find the less written/spoken the more is said. My mind fills the gaps with recollections that are tailored perfectly to me and actually I suppose that means I make my own lifestyle associations. :o$
Anyhow this meant that many of the wordy submissions just didn't speak to me.
What I liked...
Phil - http://www.ukclimbing.com/articles/page.php?id=1059 The first banner with "Climb" spelled out in hardware is simple brilliance creating a strong association without any offputting, specific, trite message. IMO it could be improved by removing the "Consistently Lightweight...". As a general climbing ad showing such a range of products without the tedium of a list, it suggests a very comprehensive product base and as such I'd be likely to click on it when considering any climbing purchase. If it linked to a well-structured website that helped me find whatever I was looking for then you'd have a sales winner.
The second banner has similar strengths through simplicity although both seem slightly stark and perhaps could be improved by some changes to the background.
Banners 3 and 4 didn't work for me.
Steven - http://www.ukclimbing.com/articles/page.php?id=1068 again the simplicity of these banners caught me. The second banner is just smashing. Every "bar background" could call up different personal memories without telling me how I should feel. That's a great association. And as a whole the banner illustrates the full footware range offered by LS. That's a single frame that delivers a lot.
I didn't like the heavy "Solution" in the sky of the last banner.
Drongo - http://www.ukclimbing.com/articles/page.php?id=1045 the second banner is a cracker. Does so much with so little.
Jonathan - http://www.ukclimbing.com/articles/page.php?id=1058 if you are going to present a written message this is how to do it. Powerful pictures and strong brand association with accompanying text in a tastefully muted grey on a white background. I don't know why but when presented like this the message seems to be whispered or softly spoken to me. I can accept that so much more easily than a shouted caption that seems to browbeat the reader.
Ramon - http://www.ukclimbing.com/articles/page.php?id=995 shouted brassy and captioned isn't to my taste but even I can appreciate the 3rd banner which is so eyecatching that I'd have to look twice and proves that even I am susceptible to machismo. Actually LS are lucky in their Italian association (firey tempers, fast cars, womanising - stereotypes) mean that they can get away with this when I'd just laugh off similar from a British company. So Ramon has tapped in to the Testarossa Ferrari vibe of LS current campagain brilliantly.
I'm more lukewarm on the others.
I wasn't going to write so much but I was impressed by the effort involved from all entrants.
Much appreciated Crow. Gives hope when someone takes the time and effort to write thoughtful stuff.
Your assessment resonates with me.
I think that climbers and mountaineers are very discerning when it comes to their life-saving equipment and 'flash lifestyle "marketing phrases"' are quite ineffectual I feel. I also feel the same about design. Simplicity with the odd flourish and not too many words, after all you can click on a banner that leads to further information.
Next coupla weeks. There is a short list.
Meeting with Lyon on Thursday in Dent. Winners announced week after that.
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