/ Adverts in Guidebooks
I liked the ones in the costa blanca guidebook that told you how, why and where to get slightly better guidebooks...
Think it depends, as from a selling guidebook perspective it's quite an expensive game for something that will actually go out of date quite quickly, I think anything that subsidises that cost is probably a good thing. Some guidebooks excepted that need to be subsidised because they aren't very good in the first place.
They'd cost more without the adverts.
Adverts are also a really interesting piece of social history. I have a copy of Jane's All The World's Aircraft from 1942. It's got loads of ads for tools and planes and it's fascinating to see the ways in which ads are used to present products. It's also an interesting way to think back to see how far we've come.
Would you still be happy paying 20-30% more for the guidebook without adverts?
Guidebooks are there to inspire, as well as inform, which is why good action shots help.
In my 'Climbs on Gritstone' I'm reliably informed that I can buy 120ft of full weight Alpine rope for 52/-. (which includes postage :-) )
on the whole I dont mind atall, what bugs me a little is totally irrelevant adverts - for walls the other end of the country, that kind of thing.
If there's nothing interesting on the other side you could tear out the page and save a bit of weight too?
It makes the books cheaper for me to buy and provides (theoretically!) useful information, such as local walls and shiny emporiums of gear for when it rains and you want to stroke things..... What's not to love about that?!? :-)
As someone who pays for an advert in the Costa Blanca guide I must say it is "THE" most important advert we could ever pay for!
Getting opposite Contents was important this edition and I do think we get loads of business from it!
Sorry if it offends!
Interesting feedback. Do you mind me asking which guidebook this is?
Sure, will drop you an email.
I agree action photos can be inspiring, and old adverts can be interesting. Too much action, and contemporary adverts are still annoying though - maybe I should just come back to the guidebook in 20 years and enjoy it's retro massiveness.
In reply to Mr Orange:
If the guidebook ads are so important, I assume they're quite expensive so must make the guidebooks a fair bit cheaper - thanks. One or 2 adverts really isn't a problem for me.
Mr Orange is actually Mrs Orange lol
I think page per page the cost of the advert is peanuts!
Sam Orange Costa Blanca guide
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