In reply to epik:
Epik,
You have been in the trade and know this already, but I might as well clarify why there are not many climbing manufacturers/retailers selling climbing gear at the show.
The costs involved in exhibiting are extortionate. The space for the DMM stand cost over £12k and without support from Mammut/V12 we could not afford to attend. We clawed back some monies by selling discontinued items via V12, but the profits from that don't get near the outlay. We attend because it the best opportunity to meet the public and let them see the full range of kit.
The same situation is obviously true for other hardware brands. The only reason HB are able to attend is that they are willing to sell direct and don't share/split the turnover with a retailer.
Retailers do not sell climbing kit at the show because they need to recoup the cost of their stands and climbing kit does not make them anywhere near as much money as clothing.
I would love to see a climbing area dedicated to the more technical/esoteric aspects of the sport. I would love to have more space to explain how we develop/make our kit. There are lots of thing we could do to make this a really interesting show for climbers. Unfortunately I can't afford it.
If you feel strongly about the matter then contact Brand Events, who run the OS show.
http://www.brandevents.co.uk
email: outdoors@brandevents.co.uk
Regards
Simon Marsh
DMM International