Just flicked through this particular RT article, nothing new, images of sexy boys and girls with sports cars, demographics or not, marketing or not. To me the message is lost. Appeals to young would be's , like any image making machine. Pure commercialism.
As for climb like a girl, why not simply join a club? ( ha ha - tee hee )
Is that what climbing is now or has it always been for a decade? (Afraid so girls and guys.)