In reply to lasonj:
> (In reply to Mick Ryan - UKClimbing.com) Why not just say 'enjoy yourself whatever you do, fullstop' I suppose tho, he wouldn't be able to write books if he just kept it simple and then wouldn't make lots of money
Cynicism! Some people make a lot of money from pedalling that.
Specific examples are more effective than generalisations. Even better to give examples that many can relate too, then generalisation. You can distil anything down to a sentence or two. How boring would Lord of the Rings have been if JR Tolkien had done that, the money grabbing bastard.