In reply to captain paranoia:
>
> BTW, why is TNF's bouldering range named after an aid climbing grade (A5)...?
It’s a common enough marketing tactic: like Sony releasing their ‘Indy’ output though Creation Records.
A5 Adventures was started by John Middendorf…
http://www.bigwalls.net/ …in the mid 1980s, when big wall/aid climbing was very unfashionable and the gear was hard to find. The core of the business was the portaledge range that did for big-walling what pads have done for bouldering.
A5 Catalogue from 1996 (no bouldering shorts, but familiar logo!):
http://www.bigwalls.net/climb/A5f/1996Catalog.pdf
John entered into partnership with TNF in order to have access to the latest and best materials, leading A5 being absorbed completely in 1996. Not long after, TNF management underwent some upheavals and decided that they were not that interested in producing real climbing equipment </highly edited and expurgated version>. The portaledge was built under licence by Conrad Anker for a while and has recently found a home at Black Diamond, a testament to John's original design.
TNF held onto the A5 logo and, bizarrely, turned it into a yoof brand for the baggies-and-beenies set. Presumably they were worried that spotty teenagers would be laughed out of school they were seen wearing the parent label, associated as it is with walking Labradors on Richmond Common. As you imply, where it is now is about as far from hard aid climbing as it is possible to conceive but, hey…it’s all Xtreme, dude.