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Tesco/Climber magazine offer

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 darren-surrey 27 Jun 2007
Buy this month's Climber and get Outdoor Pursuits mag, Petzl catalogue and Alpine Climber pull-out (part 2!?). Thought you guys would be interested.
Removed User 27 Jun 2007
In reply to darren-surrey:

Naaa. Its still a shit mag.
In reply to darren-surrey:

Well, if the Petzl catalogue still has all the technical information in it, it's actually worth having; it's basically a 'how to do technical climbing stuff' manual. With a Petzl kit bias, admittedly.
 Michael Ryan 27 Jun 2007
In reply to captain paranoia:
> (In reply to darren-surrey)
>
> Well, if the Petzl catalogue still has all the technical information in it, it's actually worth having; it's basically a 'how to do technical climbing stuff' manual. With a Petzl kit bias, admittedly.

.........and get them whilst they are hot....this may be the last!
 Bob 27 Jun 2007
In reply to Mick Ryan - UKClimbing.com:
> (In reply to captain paranoia)
> [...]
>
> .........and get them whilst they are hot....this may be the last!


Care to elaborate Mick?

boB
 Michael Ryan 27 Jun 2007
In reply to Bob:
> (In reply to Mick Ryan - UKClimbing.com)
> [...]
>
>
> Care to elaborate Mick?
>
> boB

Print catalogues are expensive to print Bob. And expensive to distribute. Very expensive.

There are far more efficient, environmentally sensitive, cost efficient....with almost complete global distribution..........available on demand methods.......

You tell me.



 JimmAwelon 27 Jun 2007
In reply to Mick Ryan - UKClimbing.com:

> There are far more efficient, environmentally sensitive, cost efficient....
>
> You tell me.

Petzl are French, they'll get over it.
Jonno 27 Jun 2007
In reply to darren-surrey:

'Outdoor Pursuits'....isn't that the bloody awful glossy freebie you can pick up in gear shops ?
 Bob 27 Jun 2007
In reply to Mick Ryan - UKClimbing.com:

Is that all? The way you put it, it sounded like Petzl were <false rumour alert>going out of business! </false rumour alert>

boB
 Michael Ryan 27 Jun 2007
In reply to Bob:

Not at all. How odd you percieve that.

It is terribly ineffiecient to distribute catalogues or any media (DVD's etc) by hard copy through mass un-audited, low circulation and unsolicited means. So much waste, so much missed opportunity.

Successful companies like Petzl are fully aware of that.

Consider that 15 million households in the UK are online. That may give you a clue.

Times are changing...slowly in some quarters, but they are.

Mick
 Mick Ward 27 Jun 2007
In reply to Mick Ryan - UKClimbing.com:

Agreed. I didn't know whether to cry at the loveliness... or cry at the waste.

Hubris, perhaps?

Mick
 CJD 27 Jun 2007
In reply to Mick Ryan - UKClimbing.com:

the thing about the petzl catalogues is it'd be great if it was all on the website (i believe it is, isn't it?) and then you could request a paper copy, like Howies do with their catalogue.

This would provide the best of all possible worlds. much reduced print run, but still with print available for ease of use over screen-based text for closer studying (it's easier to read from paper than a screen, and it saves the end-user from having to print it out, which, rightly or wrongly, people seem reluctant to do for a variety of reasons (e.g. lack of access to a printer))
 Michael Ryan 28 Jun 2007
In reply to CJD:

I agree CJD as regards gear catalogues.

Rather than dump them in climbing mags or at a wall or a shop the paper ones should be available by request and as a download.

A far less wasteful way of distribution and more effective.

Similarly as regards climbing magazines or any enthusiast media, the model is changing.

Much of what is in print magazines is duplicated time and time again. Better to publish and archive on the web....for example technique, training and skill articles. News obviously is better suited to the web as well. Instantly accessible and searchable too.

Looking into my crystal ball I can see a time in the not too distant future where a climbing media has a very active website combined with a print mag, the print mag available by subscription or from specialist shops only, printed on paper from sustainable forest that is only published say FOUR times a year and is photo rich and has the highest quality content both from professional climbers and weekend climbers like ourselves (there's a wealth of talent out there), with climbing topics from the UK and around the world, is thick and large format and very collectable.

I'm sure Warners or Greenshires, the publishers of Climb, Climber (and the printers of the BMC's Summit) have the resources and vision to implement something like that.

Mick
 fivestar 28 Jun 2007
In reply to Mick Ryan - UKClimbing.com:

Wow Mick, your crystal ball are indeed rich in detail

Sounds exciting anyway.

Cheers

James
 CJD 28 Jun 2007
In reply to Mick Ryan - UKClimbing.com:

that sounds like a great vision - I like it!
 Michael Ryan 28 Jun 2007
In reply to CJD:

and further...

Any rich content that is attractive to readers needs advertising AND advertising needs rich content (i.e., readers).

One of the biggest challanges is educating advertisers that an active website, that is free and accessible by all climbers and combined with a lower frequency print magazine will work for them. It will, but many need educating, and that is what I am involved in on a day to day basis.

Some are totally clued up, others not, some half-way there.

Mick
 galpinos 28 Jun 2007
In reply to Mick Ryan - UKClimbing.com:

Are you talking about Alpinist?
 CJD 28 Jun 2007
In reply to galpinos:

oo, or maybe Vertical?

Mick, it sounds really interesting! Encouraging people into new models of thinking always seems to require patience and, for some, a leap of faith.
 Michael Ryan 28 Jun 2007
In reply to galpinos:
> (In reply to Mick Ryan - UKClimbing.com)
>
> Are you talking about Alpinist?

Generally speaking really, but Alpinist is a good example. The rest of the mags are still firmly in the 10/12 issues a year mode (with piss poor websites) and printing (but not selling) as many as they can to get the so-called readership figures up to make their advertisers "feel' good.

Lots of smoke and mirrors in the mag world.

Many of the mags sell say 10 copies to a shop and then give them another 10 copies free. They put in their media kits that they are selling 20.

Often 10 or more are pulped by the shop or the covers torn off.

The world can't really sustain that amount of waste.

Mick


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