In reply to CJD:
Ridge was at the pier of a small coastal Scottish village when a small boat with just one fisherman docked.
Inside the small boat were several large fish. The tourist complimented the Scotsman on the quality of his fish and asked how long it took to catch them.
The fisherman replied, "Only a little while."
The tourist then asked, "Why didn't you stay out longer and catch more fish?"
The fisherman said, "With this I have more than enough to support my family's needs."
The tourist then asked, "But what do you do with the rest of your time?"
The man replied, "I sleep late, fish a little, play with my children, take a nap with my wife, stroll into the village each evening where I have a few whiskies and play cards with my mates. I have a full and busy life."
Ridge scoffed, "I can help you. You should spend more time fishing; and with the proceeds, buy a bigger boat: With the proceeds from the bigger boat you could buy several boats. Eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor; eventually opening your own cannery. You would control the product, processing and distribution. You could leave this small coastal fishing village and move to Edinburgh, then London where you could run your ever-expanding enterprise."
The Scotsman asked, "But, how long will this all take?"
Ridge replied, "15 to 20 years."
"But what then?" asked the fisherman.
Ridge laughed and said, "That's the best part. When the time is right you would sell your company stock to the public and become very rich, you would make millions."
"Millions?...Then what?"
Ridge said, "Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take a nap with your wife, stroll to the village in the evenings where you could sip whisky and play cards with your friends."