UKC

Adventure Sports & Marketing

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sjames 04 Nov 2007
Anyone think of products that use adventure sports to market themselves.
I m trying to build a list.
Heres a start;


Duracell batteries - climbing bunnies
Invesco Perpetual - Ama Dablam
 mr_sceptical 04 Nov 2007
In reply to sjames: Volvo XC90 - Climbers

Kayaking - Ssangyong Kyron (probably only shown in Korea)
 FrankBooth 04 Nov 2007
In reply to sjames:
Body Form adverts from the 80s - extreme sanitation!
 lynda 05 Nov 2007
In reply to sjames: contact lenses
 The New NickB 05 Nov 2007
In reply to sjames:

Probably not quite what you are looking for, but every risk management consultancy has at some point used the image of either a rock climber (on a big overhang), ice climber (vertical water ice) or a mountaineer (Kuffner Ridge or similar).
 tony 05 Nov 2007
In reply to sjames:

I have a vague recollection of some Old Spice adverts featuring surfers.

And of course, Milk Tray chocolate ads involved assorted skiing and climbing exploits.

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