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Topic - NEWS: Trango 08 - "The Free Dream"

As climbing becomes more commercial, the climbers grabbing headlines are often those with the most active PR agents.

...We receive dozens of press releases at UKClimbing.com, and sometimes we run them, sometimes we bin them. Hopefully we choose the ones that are actually relevant and interesting to our readers, but I know that when time is tight, a pre-prepared press release can save my bacon.

We received one yesterday and (possibly unfairly, but definitely with my tongue in cheek and with a cheeky grin), I couldn't help but comment on an expedition obviously very adept at PR...

Read More: http://www.ukclimbing.com/news/older.html?month=09&year=2008#n45326
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