In reply to nz Cragrat:
People access the site via different pages. Some have certain pages bookmarked; news, forums, homepage....some actually google 'ukclimbing', some access via the newsletter.
To give you some insight: the forums latest page averages 2 million views a month, homepage (ukclimbing.com) around 400,000 times a month, the news page 160,000 times.
As regards page views: articles, news and gear have public page counters on them. However many won't see the actual views as when a page is visited by some browsers the page is cached so you will only see the page counter number that you saw originaly.
I admin we always see the true number of course.
As regard vies on forum topics, viewable on the forums page, I believe these auto refresh at regular intervals. Also the number of replies a topic gets doesn't reflect how popular an article or news item is.
Mick