/ NEWS: VIDEO: The Game - World's Hardest Boulder Problem?
Would that have had any connection to North Face by any chance? I couldn't quite tell because of all the North Face product placements.
I watched that only for it not to show him doing the damn thing. I feel cheated and used. :(
Yeah. Maybe UKC should have a disclaimer on the news article saying something like "coming soon.... north face will present the real video of daniel woods sending the worlds hardest boulder problem, including even more closups of exclusive north face products"
One of the most psyched and down to earth climbers climbs one of the worlds hardest bits of rock and typical UKC tw*tt*ry moans about his sponsors getting there name on the video???
> Yeah. Maybe UKC should have a disclaimer on the news article saying something like "coming soon.... north face will present the real video of daniel woods sending the worlds hardest boulder problem, including even more closups of exclusive north face products"
How do you expect Cedar Wright to keep on producing his excellent videos?
Are you going to pay him? No you won't. Someone has to.
> One of the most psyched and down to earth climbers climbs one of the worlds hardest bits of rock and typical UKC tw*tt*ry moans about his sponsors getting there name on the video???
That would be some who post on UKC who don't understand how these things work.
Expectations for free videos are high.
Actually Mick, I have no issue with the sponsorship, and I have no issue with the video just being a teaser - I get it, I get the economics of it, I get the whole basis of how it works.
My comments about TNF were that their logo seemed to be in every single shot and it felt a bit overkill.
Yes, they are.
And so so they should be. Those watching them are investing a valuable commodity - their time - in the brand, the celebrity and the producer. The fact that it's "free" doesn't entitle it to be crap, manipulative or dishonest. If those investing in it feel it hasn't delieverd enough to warrant the outlay, that's a problem.
I'm sure you know this better than almost anyone - this web site is "free", but we're all spending, and that means spending as in a customer-supplier relationship, our time and effort here as part of a very successful business relationship which both you and we benefit from.
The past is littered with brands which died because their product cost to much and delivered too little.
Nice theory Niggle.
> My comments about TNF were that their logo seemed to be in every single shot and it felt a bit overkill.
Poor lad, are you OK. imagine seeing the TNF logo 6 times, I'll make you a nice cuppa tea, it'll be right..........hobnob or bourbon?
I think the problem is one of mis-selling.
"Here is a video from Cedar Wright of Daniel climbing the problem".
No it's not. It's a video from Cedar Wright of Daniel TRYING the problem.
I enjoyed the vid the by the way ;)
As for the sponsorship, if I could get paid to climb simply for making sure I was wearing my sponsors brand when I was on camera, i'd be happy to do so. I've never really understood why such an id2ea rankles people.
I'm sorry, I didn't mean to imply that it was, I was simply making a point about "free" videos. Clearly some people here feel that it doesn't deliver enough for what it costs, so if I had made that video (and just so you know, i actually art direct and edit quite a lot of web video as part of my job, so please understand that I know very well how much effort has gone into it) I'd be a little disappointed.
Branding agencies actually measure company value versus what they call brand capital, which is the value of the brand as distinct from the products it represents. Videos like this improve brand capital by increasing product recognition and associations with celebrities. It's not this that rankles with people, I think, more that they just feel they got a little less than they paid for, which seems fair doesn't it?
Can we hire you as a consultant niggle? I've spent the last two years trying to get UK outdoor companies to use more video. They are getting there. Putting value on them and transferring budget are the main stumbling blocks.
Might help to see a back of fag packet cost comparison between a typical magazine ad and a web video short.
Vids are certainly a lot more engaging than a magazine advert that you look at for two seconds. I would have thought video, if produced in right way, can deliver a much higher ROI for outdoor companies.
We're seeing video as this year's must-have. The main problem for most customers is cost - historically it's been difficult to find production companies who will get out of bed for the kind of budget smaller businesses have.
Luckily that's changing. Desktop editing systems are quite capable of handling the low-res video the web demands and mid-range cameras can produce perfectly decent results. So the production cost comes way down which makes it accessible.
We've got enough video already booked for this year to make it worth my while buying a second hand XL2 with trimmings and I'm getting the same chat fromother companies.
One difference is that you can quantify how many times a video has been watched, with a print advert you don't know how many people have seen or noticed it.
Even homemade videos can garner a huge audience dpending on the content
Not only that, I presume we're not far away from UKC and its sponsors being able to monitor how many watch the vid, click the link and buy the [insert climbing related product].
> Not only that, I presume we're not far away from UKC and its sponsors being able to monitor how many watch the vid,
All views are logged on videos hosted at UKC, and of course Vimeo and YouTube and who the referrers are.
What would you prefer no videos of all this stuff being climbed appearing on the internet soon after the ascents or, put up with a few logos sprawled over the vid?
I know what i would prefer!
Branding is everywhere, just look the premireship.
Starting the thing off with "Here is a video from Cedar Wright of Daniel climbing the problem" is almost trolling isn't it? I think Mick should be banned.
Wish there wasn't so much fake DoF/Gaussian blur applied to the whole thing.
It may be the world's hardest boulder problem but it's also the worlds dullest video (bar most on Yorkshiregrit.com to be fair)
I agree. It IS NOT 'a video from Cedar Wright of Daniel climbing the problem'
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