In reply to Chris James:
> Basically Avon say that the effect (if any) is because one of the ingredients is citronella.
I'm pretty sure I've read that nobody has actually proved that Citronella has any effect on midges or mozzies.
Avon So Soft could only possibly work against midgies because it coats the skin with a layer of oil which the midgies can't penetrate. It's useless against mozzies cos they have a proboscis that can poke through.
The only way to protect yourself properly is to use DEET, nasty stuff but there's plenty of decent scientific evidence that it works (at least against mozzies, though I'll be honest I've never read anything about midgies).