In reply to creag:
It's a bit like the oil companies backing renewable fuels. Do you think the clothes manufacturers will just walk away from trying to convince us that their new 3-layer hard shell is even better than the last one (6 months earlier) and hence relieve you of ...well....£350 plus....again.
What have we had ..... Strata,pac-lite, pro-shell, pro-active, pro-lapse...yes that's the one when you feel the bottom has fallen out of your wallet.