In reply to Tyler:
Philosophical questions about the inherent evilness of Facebook aside, there's the deal:
We've been on a Facebook campaign to get more likes. Partly because we're shallow and lonely, but mainly because it's a really effective way to get info out.
Whatever you think of Facebook, there’s no denying that it's a great communication channel - just like our website, Summit magazine, Twitter, our email newsletter, UKC, UKB. They'll all different sides of the same coin.
So we thought we’d try and boost our Facebook numbers. Originally we were trying for 8848, in a link-up with Kenton climbing Everest:
http://thebmc.co.uk/kenton-cool-everest-facebook-competition
But since the whole thing has worked so well (now 9,600!), and Kenton is still at basecamp, we thought we'd have a crack at 10,000 and raise some money in the process:
http://thebmc.co.uk/bmc-facebook-page-ticks-everest
If we get to 10,000 Likes, then Porters Progress UK get a donation.
If not, the puppy dies.