We went there several years ago, chosen because it was the cheapest deal we could find, and we thought Bulgaria might be more interesting to visit than France.
We were somewhat shocked on the first night to discover the place was something of an Ibiza on Ice with all the bar owners offering free shots to get you into their bar and prostitutes in the lobby of the largest hotel!
However after the initial shock we had a fantastic holiday, I was in Ski School and had a great instructor who spoke good English. Our Hotel was lovely and comfortable, the food was fine, the alcohol was cheap and everyone was very friendly.
The infrastructure is not up to the standard you would expect in France/Switzerland etc, but everything worked fine.
Our favourite bar/cafe was White Mountain (I think), the owner was an ex ski champion and very friendly. As well as owning the bar he does a bit of filming on the side so we had our lesson videoed one day which was very funny and a great souvenir.
Off there next week myself skiing, everything i've heard so far sounds good. Seems the Hotels are not up to the "standard" or quality of france/switz etc but its cheap and cheerful so what can you expect? Plus they got a big snow dump due today so looking good. Everyone i spoke to raves about the quality of the Ski instructors so if your a beginner you should be ok.
Despite preferring the quiet life when on holiday, I'm really looking forward to the trip. I've read it's a lively place and your comments seem to reflect this. I'll keep an eye out for White Mountain bar too. Thanks for your reply.