In reply to tatty112:
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> .....and of course marking a bike up at £800 more than an online retailer for the benefit of an hours fitting isn't taking the piss......
No its not because its not as simple as marking it up by £800.
The LBS has to buy the bike in the first place and display it in multiple sizes and hope it sells before it becomes last years model and he has to discount it just to break even.
A lot of the online places dont actually hold any stock and when you place an order they get your item dispatched direct from the manufacturer to you, little or no stock means a drastic reduction in overheads alowing for cheaper prices. Cheaper prices leade to more sales and more sales = a bigger discount from the manufacturer and that in turn leads to being able to offer even cheaper prices and that of course leads to even more sales.
This ever decreasing spiral keeps going until the online retailer hits the minimum price point that the manufacturer can sell the item for. Meanwhile the LBS is squeezed out of the market because people are selling online for less than he can buy them for and to add insult to injury he gets to waste a lot of time letting people demo bikes who then go home and order online.
My take on this is simple.
If I know what I want I will get it online, if its something I either need to see in person or try on then I go to a local shop and buy it there.
The last time I changed my van I got a few prices from online guys and they all advised me to go for a test drive at my local dealer (online obviously much cheaper because they have no stock or showroom, just a phone and office).
I got my prices and went to my local dealer, told them what I could get the van for and we worked out a deal, I paid about a grand more than online and was happy with that.
I was exceptionally happy when the van developed a fault 6 months down the line and the dealer went a long way above and beyond to sort me out.
The moral is support your locals because they are becoming extinct and before too long online will be the only way to obtain goods, when that happens good luck getting something in a hurry or the correct size first time.