In reply to robmack: Not sure this is correct. I bought a Patagonia down jacket over the internet for £80 from Urban Rock. Same coat, same colour in the patagonia shop in Hathersage £200. I can't imaging for a moment that Urban Rock would sell at a loss and therefore I cannot see how a shop can justify such a high price for a clothing item. The nylon is nylon and the down is down.
Its the same with a lot of clothing goods, once you put a label on it you can charge foolish amounts (look at football strips, a premier league club changes strips on a regular basis, the latest must have strip costs a fortune, the old one finds itself worth very little. The material being used probably hasn't changed just the demand for it.) I recently bought a merino wool jumper from the high street chain H&M. Granted its a V neck, but it is made from 100% merino wool and therefore one would assume it has the same wicking and non smelling characteristics of those lovely offerings from Smartwool. The difference though is that my jumper cost £10 not £100. It doesn't have a zip neck nor an outdoor designer label, but for the money it works.
I am always amazed by the number of styles of waterproof jackets that are on the market today. Each manufacturer claiming some miraculous benefit of wearing their garment over all others, yet they tend to all be made from the same nylon based material. Not only that but the styles and colours change almost a quickly as the regular high street fashion houses.
Is it because as consumers we want to be seen in the latest colours with the latest styles regardless of the cost both financially and ethically.
Again refering to Patagonia, their ethos is on buying garments out of necessity and with an emphasis on making them last longer. This may not be good for the bricks and mortar shop in terms of reduced sales, but we have to get away from the culture of 'buy , wear for a season, bin'.
I have climbed and walked in the hills for over thirty years. When I started I made do with cheap kit and made what I couldn't afford. The kit still worked. How often did we see climbers and mountaineers with clothing repaired with gaffa tape. Those repairs were not just temporary ones either, some clothing items went years with patches of tape. I rarely ever see anything like that out on the hill now, just the latest colours and styles.
Take mountaineering boots. There are many threads on UKC from people wanting recommendations for replacement boots. Why? Have the soles worn out on their old ones? have they considered repair? No its easier to go out and buy a new pair and bin the old ones. I would question how people can go through a pair of well made mountaineering boots in a season or two's climbing. It seems more that the new seasons colours are the driving force.
I can understand some professional users of outdoor clothing may need to regularly update their wardrobe due to wear and tear, i also know that those same profesionals need to present an image to their clients, the proble is though, that that image is what drives people to want the latest clothing when there is no need for it. Those people then look to find that image at the lowest price and thats where the googling at the checkout antics come in.
How do we change this attitude. We don't because it would put more companies to the wall. We live with it and adapt to it.