/ OI NEWS: The Journey - There's More to Life than First Ascents
Read more at http://www.ukclimbing.com/gear/news.php?id=5416
Wow! News! Some people try to combine everyday life and having adventures!
So, where do I sign up for the next trip? I look pretty good in lime green :)
When something is honestly announced as "OI News" you should pay attention. OI = Outdoor Industry or Industries
So "OI News" does mean what you might call "puff pieces".
UKC has been very clear and honest about this from the outset.
its somewhat funny that ueli steck is MHW sponsored. i wonder if his latest adventure will make it into a shiny promo article...
> UKC has been very clear and honest about this from the outset.
Exactly, I don't mind obvious press-releases like this one really. UKC still has to pay the bills if we want to be able to use it for free, and it's very clear from the outset that it's an advertising feature.
And at least some of the photos are quite impressive, even if the prose leaves a little to be desired.
Elsewhere on the site
Rock shoes stink – let’s face it. Boot Bananas are the perfect way to fight the funk and keep them fresh. They help... Read more
The release of Peter Jackson's new film The Hobbit: The Battle of the Five Armies on 12th December may not appear to link to... Read more
Perhaps the perfect Xmas gift for the climber in your life... Wild Country's Crack School has two of the worlds best crack... Read more
Tonight's Friday Night Video features the Norwegian town of Rjukan, once believed to be the home of the world's tallest... Read more
F ounded in 1993, Mountain Hardwear are a pretty young mountaineering clothing and equipment manufacturer but are also one of... Read more