/ OI NEWS: The Journey - There's More to Life than First Ascents
Read more at http://www.ukclimbing.com/gear/news.php?id=5416
Wow! News! Some people try to combine everyday life and having adventures!
So, where do I sign up for the next trip? I look pretty good in lime green :)
When something is honestly announced as "OI News" you should pay attention. OI = Outdoor Industry or Industries
So "OI News" does mean what you might call "puff pieces".
UKC has been very clear and honest about this from the outset.
its somewhat funny that ueli steck is MHW sponsored. i wonder if his latest adventure will make it into a shiny promo article...
> UKC has been very clear and honest about this from the outset.
Exactly, I don't mind obvious press-releases like this one really. UKC still has to pay the bills if we want to be able to use it for free, and it's very clear from the outset that it's an advertising feature.
And at least some of the photos are quite impressive, even if the prose leaves a little to be desired.
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