In reply to snorbie:
yep. tho there are a few reasons why they get top dollar:
- they have many fabrics in their own version (being prototypers to both gore and polartec).
- they have their own factories with workers headhunted from others and specially trained for their tech
- a fair bit is made/finished in north america
- they have employment standards far better than a chinese sweat shop
- they use technology that is expensive, requires extra skills and is their own
- they use about double the stitch count, which takes longer to sew and time is money
- they use advanced patterning, which relies on larger selvage (the amount of fabric required)
- they dont have lower quality lines of cheaper stuff to offset costs (like almost all other brands do)
- they produce smaller numbers of stuff in total (even tho they have extensive military contracts)
- they spend big on detailing
- they spend big on in store shelf prominence
- they spend big on R&D
it doesnt explain 37 pound t shirts and youre right, still doesnt add up till that bird logo sets sewn in.