In reply to GridNorth:
Yep, the Outdoor Shop is a one off independent that realised reasonably early on that the only way to maintain the bricks and mortar business when based in the Midlands was to have a half decent internet presence.
They've moved location since I left the area but I assume they are still the same company, staffed by people who know what they are talking about.
Go Outdoors was once a one off independent, CCC in Sheffield. They have since expanded and, imo, reduced the quality of product and service as a result. They are also going the way of TKMaxx, getting companies to manufacture products for them specifically but with lower quality fabrics/manufacture to sell at a price point, making you believe you are getting more of a saving than you are.
As to supermarkets, I shop in a mix of supermarkets (the Co-op) and local independents. I don’t, however, find a product I like discounted in a local independent then go to a large supermarket and buy it from them on a price match.
I still can't get over the fact you spent £2000 on cams, were you off to the States?