/ Amazon undercut Rockfax
Amazon do a lot of strange stuff. They sent me an email recently asking whether I was interested in indoor skydiving.
Amazon do strange things to cut their margins and market aggressively. I get the same amount from a copy sold on Amazon as I do from a copy sold elsewhere but Amazon themselves make much less. This is their tactic to get people to use the site.
We could undercut the £17.47 and make less ourselves but then the small outdoor shops would rightly be outraged and many would probably not stock our books. You can see this across the Outdoor Trade where manufacturers like Berghaus, for example, sell their stuff at RRP from their own site getting a much better margin but not undercutting their retail outlets who are obviously vital for the brand. It simply isn't the done thing.
So if you cherish being able to buy guidebooks from your local outdoor retailer, then buy them from there and not from Amazon. If everyone tries to save a few pounds at Amazon, then that could lead to small shops cutting stock of guidebooks since they don't make much on them anyway.
And no, we can't not supply Amazon since the book trade works through huge secondary distributors who supply all sorts of places as well as Amazon (many other European outlets, many high street book shops). These big distributors would not listen to a small publisher saying don't sell to Amazon, they would simply drop the books which would cut our sales outlets in half.
Mike Raine told me that his royalties on "Nature of Snowdonia" were significantly less if you purchased it through amazon compared to buying it from the PyB shop.
Probably because he is supplying the PyB shop himself and not through a distributor.
I managed to get it for sub-£15 the other day from Go Outdoors with the obligatory price match from some random seller on Play.com. At that price I don't know if they will be losing money...
PS normally try and buy stuff from the shop at a nearby-ish wall but was in a hurry and a bit skint at the moment!
Well said Alan.
Sadly that was voted for by only 16.9% of readers in our readership survey.
Sounds like a shampoo commercial.. "16% of 136 people agreed"
On the other hand 84% didn't say they didn't want one :D
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