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Topic - Amazon undercut Rockfax

Mark Kemball - on 27 Jun 2013
I was slightly surprised by an email from Amazon this morning offering me "West Country Climbs" (a good guide, which I already have) for 17.47 http://www.amazon.co.uk/gp/product/1873341377/ref=pe_25631_37503001_email_1p_0_ti compared to the list price of 24.95 from Rockfax http://www.rockfax.com/climbing-guides/books/west-country-climbs-2010/ does this mean that Amazon, through a sense of philanthropy, are drastically cutting their margins to encourage climbing in the South West? Or are they using their commercial muscle to squeeze Alan and Mick for particularly good price?
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