In reply to TobyA:
I think therein lies the problem. I find the Move video really mainstream. Music, loads of moving around and changing scenes, trying to cram everything into a small space.
It is all a bit cheesy aftershave advert "I am one, no one, but someone" etc etc. I've met Will a few times when I have been in Canmore and he didn't strike me as that sort of chap that says "let's try to squeeze the last of every minute of the day out doing something" kind of guy. Very focused but very mellow at the same time.
Sponsorship thing applies to Will as well, Arcteryx city. I guess as I get older I'm slowing down and spend my time differently. Bloody wife and kids stopping me living! ;0)