In reply to Panick:
It's all very well saying "people are made aware of the repayment costs" but the concept of RESPONSIBLE LENDING stretches way, way beyond simply giving out information.
Sadly there are far too many payday lenders who do the basics by the book, but do not truly carry an ethic of responsible lending.
It is certainly true that the majorit of people pay back on time and in full, but that doesn't mean it's an ethical approach.