UKC

The ASA have asked that a commercial for cycling should not be shown again...

http://www.bbc.co.uk/news/uk-scotland-25926572


Having not seen the advertisement and now only seeing a couple of stills from it makes it quite hard to comment.

However, given the recent discussion about how far your ought to ride away from parked vehicles when overtaking them the 'more than 50cm' from the curb seems slightly odd as a comment by the ASA. However, it's a news report so could be inn accurate reporting of the actually judgement..

In reply to Dave B:
There's a thread about it in the pub: http://www.ukclimbing.com/forums/t.php?t=576995

If you want to see the ad, it's on youtube: youtube.com/watch?v=ELId66LUupw&

I rather like it. The ASA don't 'know' their arses from their elbows in this case imo, they're just plain wrong.

In reply to Dave B:

"See ASA
Think Horse's Ar*e"

In reply to Dave B:
Seems inconsistant to me, asa complain that using helmets is recommended in highway code and that some of the riders don't have them.

They then complain that the rider is too far out forcing the car into the right lane, but if you look at the last point of rule 163, you realise that this is what the car sould be doing!

https://www.gov.uk/using-the-road-159-to-203/overtaking-162-to-169

I guess you would need to read the full judgement, but can they appeal the decision, what if 6 of us wrote in supporting it, outnumbering the 5 complaints?

In reply to DaveN:



The sequence with the car overtaking the woman looks very similar to the photo accompanying rule 163 in the Highway Code, which is captioned with "Give vulnerable road users at least as much space as you would a car":

http://www.direct.gov.uk/prod_consum_dg/groups/dg_digitalassets/@dg/@en/doc...


http://www.cyclingscotland.org/news/cycling-scotland-issues-statement-in-re...

"Cycling Scotland fully intends to pursue the ASA Council’s Independent Review process open to us."

You can also sign the petition at change.org asking Sir Hayden Phillips, the Independent Reviewer of ASA Adjudications to reverse the decision, here:

http://www.change.org/petitions/sir-hayden-phillips-please-reverse-asa-ruli...

In reply to Martin W:

Thanks, will go sign it.

In reply to Dave B:

The ASA have seen sense

http://www.asa.org.uk/News-resources/Media-Centre/2014/Cycling-Scotland-Rul...

In reply to yesbutnobutyesbut:

The review is sensible but if anyone wants to let the ASA know how they feel about this:

http://www.asa.org.uk/Consumers/How-to-complain/Online-Form/Step1.aspx

In reply to Dave B:

Just had this back from Change.org re the petition

Well, we knocked the bastard off - as Sir Ed said. This morning the ASA announced the following:

"The ASA has withdrawn its formal ruling against a Cycling Scotland ad pending the outcome of an Independent Review. That followed a request from Cycling Scotland, in which it argued that the ASA’s criticism of the positioning of the cyclist was incorrect. The decision to withdraw was made by the ASA Chief Executive in light of a potential flaw in our ruling. Once the Independent Review process is complete we will publish our decision on our website"

How much influence 3,400 of you piling on in had to do with it we'll never know - but when I called the ASA at 4pm yesterday the bloke on the phone knew about the petition and was sounding a bit harassed to say the least. It's all power to the collective cycling elbow."

In reply to Lord of Starkness: But whilst the ruling's been withdrawn they still can't show the ad:

http://www.bbc.co.uk/news/uk-scotland-25960322