In reply to IMA:
> check out Canyon, online through themselves only but bang for buck with great customer service.
> All online stuff has its flaws but it comes down to - do you know what you want? Are you prepared to take the risk over using your LBS, which may not have what you are after.
> I just bought a Canyon, been great service all the way, I may have to pay to return it if I dislike it it, but the savings for a top frame make it worth while
I'd agree - I've got a Rose which is a similar business model. I think the fit thing is valid if it's a first bike, but I know what the geometry and measurements are that fit me so given that with Rose (and Canyon, I expect) you can specify crank length, stem length, bars etc etc then the chances of getting a bike that doesn't fit are lower than remote.
I also know there's an argument about "use it or lose it" with local bike shops, but the ones that'll survive aren't those that rely on flogging £2k bikes (or indeed over-priced tyres - I paid almost £40 for an emergency tyre from a local shop that I could buy for £25 almost anywhere online) - they're the ones who innovate and either get themselves an online presence (like Merlin and Ribble) or who offer something others don't (like the stupendous Stuart Rider in Skipton who builds, services and repairs bikes - and does turbo sessions and maintenance classes - in an industrial unit, so has low overheads and sells a service that you can't get online).