In reply to jon:
> Why ….?
Because this is simply a lie:
"... Not long ago, they relied on outdated or inaccurate paper maps to inform their plan of attack. Sometimes maps of these areas didn't even exist."
This is also simply not true:
"Mountaineers Adrian Ballinger and Emily Harrington have scaled many of the most renowned - and feared - mountains on earth." I genuinely admire Harrington's climbing skill and Ballinger's guiding professionalism but that sentence is utter rubbish. I wonder if Emily could look Denis Urubko, Marko Prezelj, Doug Scott, Gleb Sokolov etc etc etc in eye and say this with a straight face? Cos her name is on it.
And does anyone think this is actually true?
"And because it’s a crucial part of how they navigate the mountain safely, the iPad makes it all the way to the top." Crucial for navigation? On Everest South Col route? Really? FFS.
So Jon, there's three lies in the ad which annoy me enough to post a reply. I want my 10 minutes back. I could go on about how it misrepresents climbing to a wider public which then backfires on the rest of us, or how it encourages inexperienced newcomers to rely on delicate, breakable, fallible electronics rather than prepare and act more sensibly with a suitable level of basic independence...
But no, wait, there's this to finish:
"But with the iPad, Ballinger and Harrington can navigate those breathtaking heights a little more carefully. And because these expeditions have been made at least somewhat safer, Harrington says, “We’re willing to try new routes in more remote places now.”
So iPad's make climbing safer and have encouraged these guys to do some new routes? Time will tell, I guess, but until then it's just utter shite.