In reply to Mr Trebus:
It'll probably cost the same and not be quite as good. Washing and drying the bag the first time is pretty time consuming and expensive. You'll need a massive washing machine at a launderette and then to dry it for around 1-2 hours in a launderette tumble drier(minimum)!
I also imagine it ages the down a bit, mine seemed a bit less warm after being washed and proofed the first time. The second time I washed it as the down was starting to clog together and it made the bag fluff up better as well as warmer (although not as good as new)
I had to wash mine the first time anyway and decided to apply the down proof at the same time.
Post edited at 13:49