In reply to ow arm:
I think 'natural' has a number of conotations.
For many people, 'it's not natural' equates with 'it's not familiar/habitual'.
The 'naturalness' of foodstuffs is a relative construct. Could mean the degree of processing or adulteration. So, an apple, especially an organic one, would be really natural.
But what about an out of season apple, from cold storage?
Is an unpackaged NPK fertiliser fed apple less 'natural' than an organic one sold in a plastic tray? ( leaving aside the notion that the organic one might have traces of the greengrocers' faecal e. coli (natural) or his deodorant (unnatural)
Yet paradoxically, 'hand cut chips' command a premium compared with robot cut chips prepared in a sterile environment.
It used to be that organic was associated with a more caring attitude to the planet. Since Thatcher's era, it seems less associated with a philosophy of life and more the consumer choice of the 'my body is a temple and I don't want to get cancer' types. The fact that they make non food consumer choices which are far more deleterious to their personal health (let alone the health of the planet) seems irrelevant to them.
Yet they're probably the sort of people more anxious about 'naturalness' than the land worker who is happy to eat anything as long as it tastes nice.
People are gullible to the advertising that is associated with the 'natural' world. 'The Reservoir District' seems less appealing than the Lake District. Plantation or Forest - which is better?