In reply to Enty:
I can understand it with the likes of Sky, Saxo-tinkoff, Katusha, Astana - rich owners so the riders are there to win the race, not just be travelling billboards. You could argue that the end result is better from a sporting POV - after all no one was full of support for the way Nike interfered with the Brazil football team.
But garmin like to give the impression that they do things differently. And if trek can take Jens voight and the Shlecks, then they could take millar