In reply to kevin stephens:
Can see the merits of Strava.
Obviously it creates its competitive groups and gives guys and gals targets to try and achieve .and beat.
But does it not also create an environment of unhealthy competition.which in itself creates squabbles ,jealousies,accusations of cheating ,and fall outs. ( seen all these)
I would rather quietly to my stealth cycling .hammer it when I want ,when not knackered after work. And do my own thing.