In reply to Toby_W:
> I'll be sad if the records beaten
Records are set to be broken, but this guy's attempt will make more people aware of Tommy Godwin's incredible feat, which is a good thing.
As for the equipment thing, the rebirth of interest in the hour record has come about because the UCI made sensible changes to the rules. Of course you could go further back and look at the equipment used in the early days of the Tour and the Giro - wine corks for brake pads !