In reply to rj_townsend:
> Why? Low setup costs - within a few of nights they'll have broken-even and become profitable. They've already generated publicity for their business - we're talking about it here.
Also, they seem to be an established guiding company, so it's more of an extra string to their bow than a business startup. If no-one goes for it then they can just carry on doing introductory climbing courses or whatever.