In reply to elsewhere:
Haven't used those, but the Wipperman ones I use on 10 speed go on in the way that looks right.
I.E. the curve of the link matches the curve of the chain ring/cassette.
http://www.amazon.com/Wippermann-Connex-Stainless-Link-10-Speed/dp/B00D7ICF...
The long curved side rather than the nick in the other side, if that makes sense.
Having looked at the image you linked to, I would say that yours go the same way.