In reply to Rummmer:
Having just bought a road bike for the first time, I will share a few lessons.
1. It's bewildering
2. You are going to have to spend more money on the add ons. Do you want clip-ons?Helmet? pump etc etc. What is £350 rapidly turns to £400 plus.
3. Bets advice I had was do not bother unless its £600 plus. the difference between £300 and £600 is astonishing.This is for new bikes.A few mates stopped me from spending £350, and I am glad.
4. Some shops are not interested unless you spend min £900 plus.So worth calling in to a few.
5. Do not bother with online unless you know what you are doing. It seems to me you have to really know your stuff to buy oonline.
6. You are probably going to get a better deal in winter, right now everyone will want to be buying a bike.
7. Get one that fits you.Know your frame size.
8. Its' addictive, that is why so many are out on the roads.