In reply to UKC Gear:
Nerd alert on.
I liked the advertising and the humour associated with this release, and was actually pretty much convinced that I was going to get a bagful for my next chalk refill, and, before I go any further, most likely still will.
I was particularly interested in the science behind the magnesium carbonate: "When exposed to moisture the Magnesium traps water molecules on the inside of its crystalline structure, leaving the surface dry". So, it would appear that more magnesium (Mg) carbonate and less calcium (Ca) carbonate is a good thing: "Many brands out there use Magnesium but Friction Labs have developed a new process to enable an extremely high ratio of Magnesium to Calcium, therefore producing a new level of performance chalk". I remember reading a quote that the Ca carbonate traps moisture on the surface, and that is what makes the dreaded sludge, but I can't find the quote now.
Indeed, the competition that is currently running has a pretty cool ratio graphic, showing that Friction labs have vastly increased the Mg:Ca ratio compared to some competition; up to nearly 0.8. However, I interpret this to mean that there is actually still more Ca carbonate in the composition than Mg carbonate, less than 8 parts Mg to 10 parts Ca.
I was looking at my DMM chalk packaging yesterday whilst refilling before a route, and noticed that they actually provide the chemical composition of the chalk, which I thought was pretty cool. Mg carbonate was there, as well as some (as far as I could make out) hydrated Mg hydroxides (you can just about make it out here www.dmmclimbing.com/products/crushed-chalk-bag). But, critically, NO Ca in the chemical formula. Indeed, in the same link, DMM suggest 100% pure magnesium carbonate. Which, according to Friction Labs' suggestion, is very desirable.
Now, this is all very nerdy, but I work with rocks and minerals, so find it kind of relevant. It's also not meant to be a complaint against Friction Labs, nor fanboyism for DMM; I'm just interested by what makes good chalk. (Crikey, never thought I'd say that...) Any other brands publish the chemical formula of their chalk? Do folks' favourite brands correlate with increased proportions of Mg?
Also, where does climbing chalk come from? Is it mined in this form? My suspicion is no... Limestone/dolomite extraction, refinement and then repressing? Or entirely synthetic production?
Nerd alert off. I want some Bam Bam, how about you?!