In reply to Cú Chullain:
I think you're putting the cart before the horse there if you don't mind me saying.
Wedding photography rates seem expensive because your mate and others like him - who as you say are often superb photographers - do it for free; presumably your pal can only to do it for free, or for a small charge because he's not trying to make a living directly out of wedding photography.
To break it down most of the weddings me and my mate (boss) used to do started at about £1500 going up to about £2k. For the £1500 figure, the customer got two photographers covering their wedding for on average about 12 hours, so on average about 24 man hours on the day. Then either myself or my boss would do the digital post production and physically put the album(s) together, ordinarily between a day and a day and a half. About 75% of customers would also have a 'viewing' of their images once done, at which point we'd give them the album. Let's say all this work post-wedding adds up to another 16 man hours - so average 40 man hours in all per wedding is probably about right.
hourly rate per photographer is now £37.5.
Add on top of that the cost of a blank album and mats £100+, print costs for probably about 50-75 images to go in the album. Petrol costs for travelling to, between and from venues on the day. Sundry cost on the day, rent for premises, rates for premises, new cameras every couple of years, new speed lights more often than you'd think, new lenses every five years or so, sundry camera supplies, camera repairs (expensive!), camera insurance, professional indemnity insurance, website cost, promotional costs, etc. At around this point we can start to think about paying ourselves and the taxman. It's just like any other business and pretty soon that £1500 doesn't look like quite so much of a rip off as it did previously.
I don't blame highly capable amateurs any more than I blame the people who design and build highly capable digital cameras - I've worked myself for friends for free. There's also some pretty terrible 'pros' out there, from whom you definitely won't get your money's worth.
Unfortunately, photography as the profession it once was is pretty f***ed really (I'm trying to get out of it myself), but that's okay, it might even be a good thing.
What's it's not as a general rule is a rip off, it's just that economies have changed. So, I think you're putting the cart before the horse and (if you'll excuse my mixed metaphores ) unfortunately for many of those who make a living from photography, the horse has well and truly bolted!
Cheers,
Tom