In reply to Dax H:
> Yes I could shop at Aldi or Lidle, I could also gouge my eyes out and save on opticians bills or cut my feet off and save money on shoe's.
> Both of these are preferable to shopping at Lidle in my opinion.
> Before anyone asks, massive ques and brands that are packaged and named to look like brand names but not as good.
> Besides we do all our shopping via home delivery, the £5 it costs is worth every penny to not have to waste my time in any supermarket.
What a quaint point of view!
I think Aldi just got "Supermarket of the Year 2015" so they must be doing something right.
I have no supermarket loyalty and no brand loyalty. I just buy what I like at the best price at the supermarket that happens to fit in with my journey. But I do like the fact that you can park within 20m of the door of Aldi rather than in the next postal district. And they introduced environmental things like no free bags years ago - I refused the plastic bags when I tried home delivery a few times. And the quality of lots of stuff is better - sausages 98% pork for instance in Aldi.
Watched a TV programme "Eat well for Less" last night and it was really funny seeing the family convinced that their premium brands could not be bettered/they would notice the difference etc. The outcome was the swaps saved then over £3000 a year and they couldn't tell what had been swapped and what hadn't.
People are so wedded to their brands which is insanely clever marketing.