In reply to Indy:
> Also how much do/would you spend on running shoes and how often do you replace them?
Couple of things IMHO:
1. You don't have to buy them, there are cheaper deals - just seems like market forces.
2. Its a flagship store on Oxford Street so not exactly geared to pile it high sell it cheap.
3. Ever since I've been running (around 6 years) you never got much change from £100 for a pair of new running shoes so I think its not a recent thing.
I've currently got 9 active pairs of running shoes although admittedly I only use the Snowcross in winter and don't run in my two pairs of road shoes much. However I tend to change my trail shoes after about 1000-1500km so tend to get value. The last pair (Brooks Cascadia 11) I bought in a store in Gap a couple of weeks ago for €140 which although top end (you can save a few quid online), didn't seem too high for a local store for a newly released trail shoe.
I think there is a trend though, a bit like in cycling, that trail running (and probably all forms) is attracting a more affluent, middle class customer base and some prices might be starting to reflect that.