In reply to nniff:
> Alan, I think there's the world of difference between a subscription and a donation. I think it's a worthy suggestion and one that I for one would contemplate.
I agree. I wasn't suggesting that although re-reading my post I can see that isn't totally clear.
Subscription, community support by donation and advertising offer three different models for financially supporting a site. We also have Rockfax which accounts for 50% of the business and gives us a proper financial platform to work from. Without this the site would struggle for sure, but Rockfax has been there from the beginning. The support from advertisers is also increasing over the last 2 years, which is great, and the site readership on the way up too (April was our first million visits month).
So things are fine and we have no real need to change. We appear to have got the level of advertising, and the content of the advertising, about right (93.7% 'about right', 4.7% 'too much' from the latest survey).
I think a donation support model would change the dynamic of the site and would be tricky to work in conjunction with advertising and physical product sales although not impossible. It may be something we consider but for the moment there is no need. The results from the survey though are just useful for future planning and "ideas moving forward" (agree with aln, nasty corporate speak!)
Alan