In reply to ian caton:
In the absence of any other evidence, I'm assuming that the 'fluffing' you mention is due to abrasion. Sheath abrasion resistance does vary a lot, even with ropes from reputable manufacturers. I currently have a 50m Beal and an 80m Edelrid. Being white, the Beal quite quickly became very old-looking, but its sheath is resisting wear well, much better than the off the reel rope it replaced. The Edelrid seems to have a slightly softer sheath, but is still okay. Both are 10mm btw.
Dirt in the sheath will cause stiffness, as will frequent washing with just water. If the stiffness becomes excessive, it's okay to wash ropes in a 20-25% solution of fabric softener. I've done this myself, although to be effective it needs to be done relatively often. See Use and Care of Ropes:
http://www.ussartf.org/ropes_knots.htm
In more detail:
'Since some ropes tend to become very stiff after extended use, everyone sooner or later ponders whether to use fabric softener on their rope. Softeners work by the action of Quaternary Ammonium Salts. These salts adhere to the furface [<-orig.American
] coating. This coating is very slick and allows the fibers to slip past each other with very little friction. This lubricating effect increases the flexibility of the material which people interpret as being softer when in reality it is only more flexible. These ammonium salts have no harmful effect on nylon and the use of fabric softeners on rope is quite advantageous.
The softeners have other advantages. That portion which penetrates to the core of the kernmantle ropes lubricates the minute filaments and helps keep them from abrading on each other while the rope is flexing. The softener also forms a barrier between the rope's nylon fibers and dirt particles."
- Kyle Isenhart, Nylon Highway.
As yet, the jury's out regarding the "feeling of freshness" as promised in product literature.