UKC

http://www.cyclingnews.com/news/louis-vuitton-set-to-buy-pinarello/

Is this true? Cos if it is, I might have to switch my allegiance from Colnago.

In reply to Mike Highbury:

OMG It looks like I'm going to have to reimagine my whole cycling collection!!!!!!!

In reply to Mike Highbury:

I always associate Louis Vitton with posh spice and the unsubtle display of wealth through conspicuous labels. But since I can't envisage me ever spending that much money on a bike then decking it out with the LV logo isn't going to bother me one way or the other

In reply to Chris the Tall:

I'd always associated LV with sponsorship of big yacht races. No idea what else they do.

In reply to Mike Highbury:

Maserati is lurking on the fringes too - sponsored a London Sportive and has David Millar as an 'ambassador' although I'm not really sure what one of those is in this context. An 'Adleet' I suppose....

All moving upmarket - although they didn't see our club ride on Sunday morning - covered in grime from head to toe....