Since its acquisition in March 2008, Mammut UK has been steadily establishing itself as a serious brand in the UK. Now the prestigious Swiss brand goes one step further with the opening this month of its first shop-in-shop in the UK's leading technical outdoor shop V12, set in the climbing Mecca of Llanberis.
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V12 staff in front of Mammut's shop-in-shop. Pictured [from left to right]: John Vincent, Pete Griffiths, Gareth Aston, Jack Rattenbury, Sophie Barring and Jim McCormack.
Chris Nichols of Mammut UK says:
“It's a logical alliance: V12 is renowned as one of the best outdoor technical stores in the UK, whilst Mammut puts innovation top of the agenda, living by its mantra “Absolute Alpine”. Consequently, V12's Mammut shop will hold the widest range of Mammut product in the UK demonstrating the sheer depth and variety available from the outdoor brand.”
Founded in 1862 Mammut is steeped in outdoor heritage and design excellence, which has been built upon further by the acquisitions of the key technical brands Raichle [recently rebranded as Mammut] and Ajungilak. Known for its exacting standards and investment in research and development it works closely with ingredient brands such as schoeller to launch clothing with state-of-the art technology: Mammut was the first to bring schoeller's c-change membrane and ColdBlack technology to the market in winter 08/09. And Mammut's Lobuche jacket – available this winter – features unique electrospinning technology, a technique designed exclusively for the brand to speed up the process of sweat transportation.
Today Mammut is a truly wide-ranging brand covering apparel, footwear, sleeping bags, packs and climbing gear and continues to hold the UK's top spot as the climber's preferred choice of rope.
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