|Patagonia Opens First UK Flagship Store in Covent Garden
added Feb/2011, see all Patagonia news & reviews
product news by Patagonia
This announcement has been read 5,049 times
Ideally situated in the heart of London, Patagonia is proud to announce the opening of its first UK Flagship store in Covent Garden. With 2,500sq ft of retail space, the store will be a showcase for the full Patagonia offering from core technical alpine and ski/snowboard products, to Patagonia's renowned lifestyle range and the new footwear collections.
Outdoor Industry News
Reviews for Patagonia gear:
News from Patagonia:
Related UKC Forum discussions:
This will be a partner store in collaboration with Outside, who successfully opened Patagonia's Hathersage store in the Peak District and continue to be passionate supporters of the brand. As with all Patagonia stores, the Covent Garden space was selected in keeping with Patagonia's retail brief, to use historic sites and to preserve the integrity of the building.
Inside the Patagonia shop in Hathersage
UKC Gear, Feb 2011
This is certainly the case in Covent Garden, whereby this listed location was formally part of the Watney Combe and Reid brewery, founded in 1837, which produced the popular Watney's Red Barrel beer. Furthermore, the basement of the premises formally housed the fruit and vegetables, which were stored ready for the Covent Garden market.
Patagonia and Outside intend to work collaboratively with the architects to ensure sensitivity when working with the historical aspects of this unique space, which they hope will in turn be enhanced by the bespoke fixtures and fittings which are to be sourced.
Robert Cohen, Patagonia's VP of Global Retail commented:
“We want our stores to be gifts to their communities. Because we're trying to create a living, breathing version of the brand, we view the building as much a part of the story as the products inside.”
Patagonia's European Marketing Manager, Jonathan Petty added:
“The owners of Patagonia, Yvon and Malinda Chouinard, have for many years wanted to open a London store. We're very excited to be opening in one of Europe's premier cities, and hope this will continue to drive the fantastic momentum the brand currently has in Europe.”
The store opens Summer 2011!
Gear News and Outdoor Industry News at UKC and UKH presents climbing, walking and mountaineering equipment and stories that will be of interest to UKClimbing.com's readers. They are not gear reviews and are provided by companies that advertise with UKClimbing Limited. Please feel free to comment about the stories and products on the associated thread.
Please support the following outdoor retailers who support UKClimbing.com