|The North Face Partners With Glenmore Lodge
added Jun/2012, see all Glenmore Lodge or The North Face news & reviews
product news by The North Face
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Glenmore Lodge, Scotland's National Outdoor Training Centre, have chosen The North Face to be their 'Official Technical Apparel Partner' from September 2012. The North Face, along with other leading climbing, mountaineering brands, was invited to submit products to a selection process where all would be tested for performance against the Scottish winter. Product would be chosen on merit alone.
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Jon Jones, Head of Mountaineering at Glenmore Lodge said: “We started from scratch when looking for a new clothing partner, testing garments in the harshest possible conditions in the UK, the Cairngorm Plateau in winter. We extensively tested clothing from leading brands over a period of 3 months. We were blown away by the performance of The North Face kit. It made the final decision an easy one to make as the entire team were in total agreement. We are all hugely pleased to be working with The North Face, safe in the knowledge it will keep us warm and dry even in the harshest of winter conditions.”
Bob Kinnaird, Principal at Glenmore Lodge added: “We are very excited about the opportunity to work with The North Face, not only has the clothing proved to be top of its class during our rigorous testing but as a global brand the opportunities for us to increase the awareness of The Lodge are huge. It will enable us to further promote the safe, responsible and sustainable use of the outdoors for adventurous activity whilst ensuring our staff and our clients have access to the best clothing in the market place”.
Alex Beasley, TNF Country Manager UK also added: “To be associated with Glenmore Lodge is a wonderful opportunity to further improve our Summit Series product by using the feedback from the instructors in our design process. Furthermore the fact that Glenmore Lodge is the Scotland's National Outdoor Centre will allow us to extend our staff training program to include a testing outdoor experience with input from true professionals to further help sell through of the brand for our retailers. To say we are excited is an understatement!”
For more information visit www.glenmorelodge.org.uk
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