Lyon Equipment Banner Competition: Frank Booth

by Frank Booth May/2008
This article has been read 2,337 times
Lyon comp banner, 21 kb



The brief is to design four banner adverts for climbing products from La Sportiva, Beal and Petzl using images from their websites and you can incorporate some of your own images.

Full details of this competition here: HERE including details of the generous prizes from Lyon Equipment. This competition ends on June 1st so get your entries in.


Frank Booth

Borrowing from the 1970 theme of governmental advise for nuclear protection, "PROTECT & SURVIVE" the concept has updated and applied (in these instances) to Petzl ice climbing products. The concept could be used any number of Lyon products.

Visually, the design strikes a balance between the coarse, grainy backgrounds with the stylish studio shots, and the corporate colours (orange, black) are used to emphasise the brand.

Finally, a call to action is included to encourage user participation.

photo
Protect and Survive #1


photo
Protect and Survive #2


photo
Protect and Survive #3


photo
Protect and Survive #4


Forums ( Read more )
This article is not yet public

Staff Picks

Feb 2011

thumb Steve McClure is not your average climber. He's an athlete, a man who trains his body hard and pushes himself physically as far... Read more

What's Hot Right Now

6 Apr 2015

thumb In this new series of interviews, we whisk off some of Britain's best climbers to a lonely desert island (we might give them a... Read more

Top Spot: Climbing Destination

Jan 2014

thumb Last summer, a team of six climbers from Bristol headed to the Djangart valley on Kyrgyzstan's Chinese border looking for new... Read more