You may have climbed on one of the walls he's built. He free climbed Yosemite's Leaning Tower with Leo Houlding. But now Jason Pickles, 31, of Salford has gained the ultimate macho accolade, he is officially Britain's Manliest Man in a competition organised by the burger company Rustlers (sounds like some seedy magazine!).

The Salford Advertiser reports and quotes Jason's philosophy of life, dating and love:

“Real men don't wear pink. I'm not good at buying flowers and things like that but I never lie."

By the sounds of it he'd go down well in the Chat forum on Friday nights at UKClimbing.com where he would be no doubt advised that buying your partner flowers is essential for a healthy relationship and to buy them from a proper flower shop, not the supermarket ones. Oh and Jason, it takes a real man to wear pink.

Not sure what this quote means, “Honesty is a manly thing and I'm not one to cover my tracks, I will front it out.” Is that something about an undeclared aid point or a perhaps a sneaky power spot on a boulder problem? Fess up Pickles. Is there something you aren't telling us?

On climbing Jason says, “Me and a friend climbed it using just our hands and feet and didn't rest on anything else." His friend is Leo Houlding. Could have given him a namecheck Mr. Pickles! Leo and Jason free climbed most of the aid route The West Face up Yosemite's Leaning Tower in 2001 with pitches up to 8a or 5.13b and renaming it, The Westie Face.

He was crowned by a "page three glamour girl" Lucy Pinder. No I'd never heard of her either. I presume she takes her clothes off for a living.

You can read and view all the messy details, including an explicit photo (work safe) of Lucy checking out Jason's tool box whilst he wears a Village People style construction helmet at www.salfordadvertiser.co.uk

This is not the first time a climber has been chosen for male perfection awards, both Dave Thomas and Ben Moon were once included in a list of the UK's most eligible bachelors in a mens consumer magazine.

As far as we know Jason Pickles is not sponsored by anyone, not even Rustlers' burgers. But the future looks bright for lucrative endorsement deals.