UKC

BMC Need Help TODAY - Facebook Campaign

© BMC Collection
Jack Geldard

This has been read 6,776 times
The BMC are looking to get more Facebook fans by 4pm this afternoon. If they reach 10,000 then they are going to donate £1000 to Porter's Progress, a charity that we at UKC think is a worthy cause.

photo
Kenton Cool and cameraman Keith Partridge celebrating the '8848 Likes' with a beer at Everest base camp
© BMC Collection

They have sent us the following information on their Facebook campaign:

"We're out of breath. We've just succeeded in our quest to get 8,848 Facebook likes before Kenton Cool climbs Everest. But we think we can climb higher. Can you help us reach 10,000 and raise money for Porter's Progress?

Facebook fans will know that we've been running a competition on our Facebook page. We were feeling ever-so-slightly lonely, so thought we'd try to get 8,848 Facebook fans before Mr Cool attempted Everest for the tenth time.

There have been some tasty spot prizes – thanks to Sherpa Adventure Gear, Icebreaker and Julbo– and the main prize is still up for grabs: a personal video message from near the top of the world, plus a Sherpa Adventure Gear Lithang jacket and an Icebreaker Quantum Hood.

The draw for the final prize is at 4pm TODAY – so it's not too late to get involved.

And if we get there we'll donate a grand to Porter's Progress, the charity championing the rights and working conditions of mountain porters.

Like us, and then wait for a notification.

You can read more about Kenton's tenth journey to the summit and the remarkable story behind it on the BMC Website"

This post has been read 6,776 times

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Comments

john arran
18 May, 2012
In what way is Facebook supporting the BMC in return for its promoting that commercial operation to thousands of its members?
remus
18 May, 2012
It's a mutual arrangement. Facebook gives the BMC some powerful tools to communicate with it's user base and the BMC gives to facebook by giving it's users another reason to use facebook.
john arran
18 May, 2012
Yes, I'm perfectly aware of the theory. Just that Facebook is steadily privatising the internet and it can't be a good thing to start relying too much on your customers signing up with a commercial operator in order to communicate with them. Thankfully for now there are still other viable channels in use, such as email and websites, which don't require people to adopt any particular commercial technology.
Dave 88
18 May, 2012
Yeah but even to access the BMC's own website you have to subscribe to a commercial service, so it's not much different to use facebook's platform.
Double Knee Bar
18 May, 2012
Yup, A climbing club I have a lot to do with have started using Facebook as the primary method of communication. I refuse to be on Facebook, so I miss everything. I really dislike this trend of events being set through Facebook and "like" buttons popping on websites that are nothing to do with Facebook. It's forcing people in to a sole social network provider and lining some rich people's pockets.
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