/ PRODUCT NEWS: Pact Coffee: lovingly hand-roasted in London

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The guys over at Pact make their way to The Arch, in London, at any given opportunity.  “Having the climbing wall so close, it , 5 kb

Their world-class beans are lovingly hand-roasted in London with each bag ground to suit your brew method at the very last minute to ensure maximum freshness.



Read more at http://www.ukclimbing.com/gear/news.php?id=7058
gethin_allen 19 Feb 2015
In reply to UKC Gear:

Ok so they are paying for this ad and that's what makes UKC tick financially, but, How on earth can this be considered climbing gear?

Some people say they need coffee to function in the mornings, most people also have a crap in the mornings so should we expect to see Andrex ads on UKC?
2
Daniel Duerden 19 Feb 2015
In reply to UKC Gear:

"£6.95 for 250g of ground coffee. Now that's value for money". Said no one ever.

You can get similar filters cheaper and nice coffee at a third of the price.

Robert Durran 19 Feb 2015
In reply to gethin_allen:

> Some people say they need coffee to function in the mornings, most people also have a crap in the mornings so should we expect to see Andrex ads on UKC?

And with an instructive video showing how to use the lovingly crafted bog paper.

JayPee630 19 Feb 2015
In reply to Daniel Duerden:

Indeed. Does someone at UKC know these folks by any chance?
liquid 19 Feb 2015
In reply to JayPee630:

They have 'spotted' a market - similar article appearing http://singletrackworld.com/2015/02/tuesday-treats-131-pact-coffee/
Hardonicus 19 Feb 2015
In reply to Robert Durran:
Why is it that the first phrase that springs to mind when I read this is, 'London wankers'. I'll take low-grade instant coffee in a polystyrene cup and some good honest gritstone please.
Post edited at 10:59
2
In reply to gethin_allen:

Hi Gethin,

It is technically listed under 'food' and not climbing gear, but seeing as both of these appear within the Gear section of the site I can see why this might be a little misleading.

Pact are based out of the same location as The Arch in London, hence their interest in advertising on the site - they're coffee roasters with an interest in climbing. As such, both they - and I - thought that climbers might have an interest in coffee - many do... Price-wise it's up to you, if you don't like it then stick to instant

On the note of who advertises on the site, you can be rest assured that none of us - either as UKC staff or users - want to see advertising from irrelevant brands + manufacturers clutter up the site. Seeing as I deal with all enquiries personally I think we're in with a good chance of achieving this goal, please quote me on that as/when you see Andrex come on board - I'll hand in my resignation shortly after!!

Rob
Robert Durran 19 Feb 2015
In reply to Hardonicus:

> Why is it that the first phrase that springs to mind when I read this is, 'London wankers'. I'll take low-grade instant coffee in a polystyrene cup and some good honest gritstone please.

My thoughts entirely. And I'd happily wipe my arse with a good honest bit of gritstone too.

Hardonicus 19 Feb 2015
In reply to Robert Durran:

I inevitably have to polish up with a sprig of heather though.
In reply to Hardonicus:

If sphagnum moss was marketable I'd get them on board as a legitimate advertiser, it's divine...
deepsoup 19 Feb 2015
In reply to Hardonicus:
Ah yes, because there are no coffee freaks on UKC are there? :oP
Morty 19 Feb 2015
In reply to UKC Gear:

I would have thought Andrex would be an entirely appropriate advertiser for a climbing site. You only have to flick through a couple of guidebooks to find reference to "trouser-filling routes", "brown trousers" and "spare underpants". And if the little piles of excrement encrusted tissue paper, that litter the Peak District's more popular crags, are anything to go by then they'd definitely be reaching their target audience.
ChrisJD 19 Feb 2015
In reply to Rob Greenwood - UKC:

No problem with this - great coffee and bouldering walls go really well together (e.g. The Works in Sheffield).
TobyA 19 Feb 2015
In reply to Hardonicus:

> Why is it that the first phrase that springs to mind when I read this is, 'London wankers'.

Perhaps people will read you insulting people you don't know and add your geographical location to a mean-spirited stereotype too? Ho hum.

I can't afford to buy their coffee but I wish them good luck in running a small business, it's hardly like they are doing any harm to anyone is it? And presumably as a small business without the off-shoring opportunities and highly paid legal support, they will be paying all the taxes they have to, unlike some giants in the coffee industry.

Overall, it's a effin' advert. Get over it. You don't have to even click on it if you don't want to, let alone take the time to type out your outrage.

Alex the Alex 19 Feb 2015
In reply to Rob Greenwood - UKC:

Yes, great product that. Good absorption and softness. Far superior to bladderwrack anyway.
Robert Durran 19 Feb 2015
In reply to Hardonicus:

> I inevitably have to polish up with a sprig of heather though.

Don't get me wrong; I only use rocks when no suitable vegetation is suitable. Heathers not great - you tend to be picking out the little bits for ages.
Hardonicus 19 Feb 2015
In reply to TobyA:

I'm not really outraged - just applying a bit of a northern no-nonsense angle to it. The London wankers element was referring to their likely clientele rather than the advertiser themselves.

I know you're serious type and all that but chillax.
5
Big Lee 19 Feb 2015
In reply to gethin_allen:


Better than Ugg boots or Ray-Bans at 50% discount
Robert Durran 19 Feb 2015
In reply to Rob Greenwood - UKC:

> If sphagnum moss was marketable........

I once had a plan to make my fortune by harvesting sphagnum moss moistened with that morning's highland dew, put it in tasteful tartan packaging, helicopter it to Heathrow and get it via Concorde to New York in time for rich Americans of Scottish heritage to use it for their morning dump at $100 a wipe. Sadly, the demise of Concorde thwarted me.
TobyA 19 Feb 2015
In reply to Hardonicus:

> - just applying a bit of a northern no-nonsense angle to it.

There is always someone further north, so you might want to be careful assigning supposed common sense by line of latitude. At the very least it puts huge moral responsibility on the people of Tromsø. And don't you feel that "no-nonsense" these days is a bit like "banter"? Too often favoured by UKIP candidates, who then invariably follow it by saying something racist, sexist, or just not true.

Enjoy your instant. Personally I go for Lidl filter coffee as it comes in a vacuum packed brick like I got used to Finland. ;)
Hardonicus 19 Feb 2015
In reply to TobyA:

Oh my God - you can suck the fun out of anything. Clearly my reference to northern is not latitude based but socio-economic. If we can't make fun of our regional variations/stereotypes what is left? Although I consider myself a socialist, comments like yours make me wonder if the kippers have a point sometimes.
2
flaneur 19 Feb 2015
In reply to Hardonicus:

If there is one thing worse than London wankers, it's professional northerners.
TobyA 19 Feb 2015
In reply to Hardonicus:

Dear Mr Hardy, don't take it so seriously. Dare I say it now - just a bit of banter on a rainy morning. If you want to be serious though, your first post does read as mean-spirited. But I guess you just wanted to play up to the "chippy northerner" stereotype?
Hardonicus 19 Feb 2015
In reply to TobyA:

Precisely. Although I stand by my opinion that you would have to be a bit of a wanker to pay 6.95 for 200g of coffee unless it had been shat out of a cat-like mammal's arse.
2
gethin_allen 19 Feb 2015
In reply to TobyA:

"bit like "banter"? Too often favoured by UKIP candidates, who then invariably follow it by saying something racist, sexist, or just not true."

This sentiment irritates me, just because one person or group of people uses a term doesn't mean that other people can't and if you can't separate people from a simple term then surely that's your problem and a prime example of stereotyping.
tom_in_edinburgh 19 Feb 2015
In reply to Hardonicus:

> Precisely. Although I stand by my opinion that you would have to be a bit of a wanker to pay 6.95 for 200g of coffee unless it had been shat out of a cat-like mammal's arse.

Of course you also need this $10K ethernet cable to ensure the perfect musical background for your morning coffee...

http://www.theregister.co.uk/2015/02/09/perfect_your_mp3_listening_pleasure_with_this_bonkers_ethern...
Mike Stretford 19 Feb 2015
In reply to Daniel Duerden:

> "£6.95 for 250g of ground coffee. Now that's value for money". Said no one ever.

> You can get similar filters cheaper and nice coffee at a third of the price.

£6.95 seems good value for that particular filter kit and the coffee. I'm tempted, anyone tried this 'V60'(not the Volvo!)?
bouldery bits 19 Feb 2015
In reply to UKC Gear:

Only on UKC could this cause a slagging match.

This is why none of us are allowed to play team sports.
gethin_allen 19 Feb 2015
In reply to bouldery bits:

> Only on UKC could this cause a slagging match.

> This is why none of us are allowed to play team sports.

I was allowed to but I was always so sh!t at most of them that I always to picked last so decided to go for a sport where I would always be first or second.
FactorXXX 19 Feb 2015
In reply to UKC Gear:

What a rubbish poster!
If you're going to use a bouldering wall to promote your product, at least use an attractive climber/model wearing short shorts and climbing in a provocative manner.
Has anyone got any suggestions?
Robert Durran 19 Feb 2015
In reply to FactorXXX:

> What a rubbish poster!
> If you're going to use a bouldering wall to promote your product, at least use an attractive climber/model wearing short shorts and climbing in a provocative manner.

But I think they are aiming for the "London Wanker" image. One of them even has the designer beard.

1
Only a hill 19 Feb 2015
In reply to UKC Gear:

Well that escalated quickly.
Valkyrie1968 19 Feb 2015
In reply to UKC Gear:

Back in my day we used to just put soil in a tin mug, spit on it, drink the resulting swill, and then slap on our hexes and onsight solo Green Death.
Bloody southerners.
Nic 19 Feb 2015
In reply to Valkyrie1968:

Mug? We used t'dream of 'aving a mug...We used to have to drink out of a rolled up newspaper...
winhill 19 Feb 2015
In reply to TobyA:

> Enjoy your instant. Personally I go for Lidl filter coffee as it comes in a vacuum packed brick like I got used to Finland. ;)

ASDA has Lavazza at 2 for £5 at the moment, 250g bricks. I got 250g of Illy at the Co-op the other day, reduced to £1.75 but no obvious reason why.
ChrisJD 20 Feb 2015
In reply to winhill:

Costco - 1 kg of Lavazza red beans for £6.50 ish at the moment.
snoop6060 20 Feb 2015
In reply to UKC Gear:
Haha, I think im gonna buy some of this coffee purely based on the amusing merit of this thread. do carry on

Bearded london wanker coffee, not coming to an aldi near you.
Post edited at 09:08
JayPee630 20 Feb 2015
In reply to snoop6060:

The whole 'London wanker' thing made me think of this: https://www.youtube.com/watch?v=lVmmYMwFj1I
teh_mark 20 Feb 2015
In reply to UKC Gear:

Can I put in a vote as a Geordie who buys coffee from them, and conclusively end this discussion (in England at least)? Unless of course anyone from Northumberland is present.
Hardonicus 20 Feb 2015
In reply to teh_mark:
According to your profile you live in London? I guess you have assimilated!
Post edited at 09:48
teh_mark 20 Feb 2015
In reply to Hardonicus:
My profile is incorrect - I'm actually in Dubai until the end of March!
Post edited at 09:51
JayPee630 23 Feb 2015
In reply to teh_mark:

I actually tried this lot and got the coffee (which was fine and delivered quickly and well packed) but have now cancelled.

They totally over market to you, emailing you loads like they're your mates, and I even got a call today asking me how I liked my coffee! FFS I just ordered some coffee, stop hassling me and doing faux matey chat incessantly!

To top it all off I cancelled and then got a cancellation email that was full of trite cliches about our 'friendship' and how it's been emotional etc etc.

What a lot of fake and annoying marketing claptrap.
teh_mark 23 Feb 2015
In reply to JayPee630:

I read it all with a touch of humour (as I suspect it's intended) and found it quite cute. I agree with the volume of email, it is rather annoying, but I quite like the way in which they're written.
JayPee630 23 Feb 2015
In reply to teh_mark:

Each to their own for sure, but it annoyed me, just seems so fake and 'matey' (which I guess is a common marketing thing at the moment) as well as the volume of it. The phonecall was the final straw though!
Hardonicus 26 Feb 2015

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